Are coworking brands strong enough to power retail products? I was recruited recently to help Workbar with its Workbar Essentials kit, sold at 27 Staples locations (but not on the Staples website). Apparently inspired in part by my own mobile laptop stand and the time I spent finding the right combination of products (see my post here, for example), Workbar connected with Staples to put together these bundles. They combine a Roost laptop stand - one of my favorite products - with Logitech bluetoooth keyboard and bluetooth mouse. And they also recruited me to appear in endcap displays! Naturally, I went to tour a few of them.
Workbar@Staple is the fascinating tie-up between the Workbar coworking network and the office supply retailer. Staples is making a strategic move into providing different kinds of business services, in the wake of its failed merger with Office Depot. The Workbar coworking agreement is an interesting test - and in my experience it really works.
I'd be curious to hear if any other coworking brand is doing retail products? WeWork has its Creator magazine, but it's focused on its own community. And I'm sure every coworking office has mugs and pens and whatnot. But a retail product, designed for non-members? Let me know if you know of any.
I've been coworking since 2010. which has taught me a few things about making it work. I have a lot left to learn.